Tag: backline

  • This Isn’t How I Thought It Would Be

    This Isn’t How I Thought It Would Be

    This isn’t the version of my life I imagined I’d be writing about.

    Not at this age. Not after everything I’ve learned, everything I’ve done.

    But here we are—at the backline of midlife, neck-deep in a career pivot with a wallet that’s lighter than it should be, a heart still full of fire, and a head that won’t stop asking:

    “Why the hell is this so hard?”

    Let’s just call it what it is: rebuilding a life, a career, a lifetime of experience—after spending years doing work that I was good at but not always proud of—is complicated.

    I’m not new to this game. I’ve helped companies rake in more than six figures a day. I’ve built email programs that converted cold leads into memberships faster than most people could write a subject line. I’ve seen the inside of success. I’ve tasted it. I’ve run with it.

    And I’ve also attempted to walk away from it. Always returning for the ALMIGHTY DOLLAR

    The Industry I Left Behind

    Here’s the truth, and I’m not here to sugar-coat it:

    I built my skill set, developed my experience in the online adult industry at one of the companiesthat pioneered affiliate marketing programs and online processing for credit cards. I was behind the screen—running marketing and affiliate programs, dialing in email sequences, and making numbers move.

    I made my name with a product called Psychicrealm—over 30 paid conversions a day from cold traffic. That landed me the opportunity to take over Naughty Mail, an email product the company had just bought. That’s where I really learned the craft—building high-volume, high-conversion email systems that made $150k a month for one product alone.

    I’m proud of the work I did, but not proud of the industry I did it in. That tension sat in my gut for years. I knew I had the skills. I just didn’t want to keep using them for someone else’s bottom line—especially when the product wasn’t something I could stand behind.

    The Pull to Do Something of My Own

    That’s been the throughline for years.
    That ache to build something real. Something mine.

    And if I’m honest, the first time I really followed that pull was when I started a project called Sliding Glass.

    SlidingGlass.com

    I didn’t know what I was doing technically—I just grabbed a camera and went. I shot surf, I shot wakeboarding, I followed my instincts. I’m a water sports junky and a rock and roll junky, and that project brought both together in a way that made me feel completely alive.

    The content I created. The relationships I built.
    That was mine. And I was so damn proud of it.

    Sliding Glass was a moment of clarity—proof that I could build something I believed in. That I could tell stories that mattered to me. That I didn’t need anyone’s permission to just start.

    The Moment I Almost Jumped—and Didn’t

    In January 2023, I was in Playa del Carmen. I’d just been let go—three months earlier than planned. It should have been the moment I went all in.

    I took a trip to El Cuyo, sat with it all, and knew I had the means to make the leap.

    And then I didn’t.

    Not fully. I told myself I would. But instead, I floated. I enjoyed the freedom. Maybe a little too much.

    But that moment planted something. And slowly, it grew into what I’m building now.

    Building Something Real (Across Three Brands)

    I didn’t just want ShiverMedia, the agency.
    I realized I’ve always needed more than just a single lane.

    So I started building three distinct spaces:
    ShiverMedia – digital marketing and design, grounded in strategy and storytelling for small businesses
    SamiMartin – personal brand: stories, wellness, growth, midlife pivots in the backline, and saltwater truths
    Salty Blue Mexico – documenting ocean adventures, reef conservation, travel stories rooted in place and purpose

    These brands let me bring all of me to the table—creative, strategic, personal, and passionate. Each one fuels the work I actually want to do. Not just for income, but for impact.

    What I’m Doing Now (And What Lights Me Up)

    These days, I’m offering what I know how to do best:
    • Brand development and logo design
    • Email marketing and lifecycle campaigns
    • Social media strategy and content planning
    • Real estate photo and video here on the island
    • Teaching tools and digital downloads
    • AI prompting and visual content creation—because I’ve always stayed ahead of the tech

    And for the first time in a long time, I feel like I’m doing work that matters.

    The Puerta al Cielo shoot? Climbing up to shoot a rooftop trampoline install? That’s the stuff I live for.
    Planning and executing the Izla Hotel content strategy? Right in my flow.
    Branding work and storytelling with Turquoise Tides Travel? Deeply fulfilling.

    Even covering the Island Time Music Festival felt like everything I care about—music, visuals, storytelling—colliding in the best way.

    This is the kind of work that makes me feel useful. Grounded. Alive.

    The Brutal Truth: The Money Sucks Right Now

    Let’s be real. I’m in debt.
    One of my anchor clients is on pause.
    I’m living gig to gig, holding my breath, and hoping the tide shifts soon.

    And still—I’ve never been clearer about what I’m here to do.

    I’m grateful for the people who have shown up for me. The ones who’ve reminded me that support doesn’t always come with fanfare—it just shows up.

    Because yeah, it’s hard.
    But I’m not lost.
    I’m just rebuilding slower, with more intention.

    What Giving Up Would Look Like—and Why I’m Not

    There are moments I think about quitting.

    Getting a job that pays just to get out of debt.
    Leaving Mexico.
    Starting over again.

    But quitting has never meant rest to me—it’s always meant regret.
    And I’m not ready to trade my dreams for someone else’s routine.

    I don’t want to be the person who walked away right before it all clicked.
    I’ve done that before.
    I’m not doing it again.

    What Semi-Retirement Looks Like to Me

    I’m not trying to buy a house in the suburbs.
    I’m not chasing six figures for bragging rights.

    Semi-retirement, to me, means this:
    • I’ve paid off the debt
    • I’ve got consistent income from what I’ve built
    • I’m able to travel when I want
    • I’m living in beach towns, working from my laptop
    • I’m documenting surf, reef life, and salty living
    • I’ve got a partner who rides alongside me
    • I feel healthy, strong, free—and finally me

    That’s the plan. And I know it’s possible.

    Success has never been a corner office.
    It’s only ever been a means to an end.

    What Success Looks Like Now

    Success is:
    • Creating with heart
    • Earning from my skills without selling out
    • Supporting myself while doing work I believe in
    • Teaching, mentoring, telling stories that matter
    • Contributing, not just consuming
    • Feeling proud of what I leave behind

    It’s not about the numbers.
    It’s about the alignment.

    backline of midlife success

    Final Word: The Tide Is Turning

    I don’t have it all figured out.
    But I’m still in the water.
    Still paddling.
    Still chasing the set I know is coming.

    This isn’t how I thought it would be.
    But maybe this is the version I needed all along.
    Not polished. Not easy.
    But mine.

  • Starting From Here

    Starting From Here

    The Backline of Midlife

    Some beginnings don’t come with fireworks.
    No declarations.
    No big reveal.

    Just the quiet drag of a box across the floor, the hum of a fan in a new space, and the kind of silence that finally feels like possibility instead of loss.

    This is where I’m starting from.


    Starting From Here

    The Year That Broke Me a Bit

    I spent the last year feeling like I was on the outside of my own life, watching it from somewhere slightly removed.
    Work dried up. Not all at once, but enough to make me question everything I’d built. I’ve always made it work—pieced things together, freelanced, created—but this time was different. The financial stress cracked open everything else: my health, my mindset, my ability to keep pretending I was okay.

    My body followed.
    Weight gain—again.Ive talked about the roller coaster. Its exhausting and my fault.
    Knees giving out. I should have listened to Dr Armstrong so many moons ago. Hockey was hard on my knees.
    Stomach wrecked. Tammy says it’s likely IBS… I just want it to stop
    Eyes are deteriorating, especially the left one with BRVO, like my body was trying to say what I wouldn’t admit: something has to change..


    Backline of Midlife

    This isn’t some victim arc.
    I’ve had incredible accomplishments.
    Graduated in graphic design and advertising back when it meant sketch pads, markers, typesetting by hand.
    I cut my teeth in the early days of the internet—when websites were built line by line, when communities were carved out in forums and chatrooms, before social media ruled the world.

    Payment processing, digital communities, early social platforms, media creation—been there, built that.
    I’ve worked with big clients, hungry startups, small dreamers chasing something real.
    Earned my stripes in the digital trenches when it wasn’t glamorous, just necessary.

    But even with all that under my belt, I’ve often coward in the presence of my own fears.
    I let perfectionism box me in.
    I let pain pull me sideways.
    I let plain old panic shut down the bigger parts of me that wanted to show up in the world.

    Now, at the backline of midlife, I feel the edges of time pressing in.
    Not crushing, but undeniable.
    There are fewer chances left to squander, and I don’t want to waste another one.
    It’s time I got the most from my life.
    Starting from here.


    Leaving the Old Life (and the Old Me)

    I left a senior marketing role in 2015—interim director of marketing, with the steady paycheck, the corporate ladder stretched out before me like a conveyor belt to retirement. I could see exactly where it was all going.
    And I didn’t want any part of it.

    I wanted sun on my skin, salt in my hair, dirt under my nails from building something of my own.
    Not just marketing other people’s stories—but living mine.

    I wasn’t new to travel. I had seen pieces of the world already—London, Amsterdam, Scotland, Mexico.
    Everywhere I went, something stirred.
    A deep, stubborn longing for more.

    When I was in my teens, I dreamed of moving to a small beach town in Mexico.
    I pictured it vividly: a little cabin steps from the ocean, days spent surfing, swimming at dawn, shaping sculptures and creating art under the slow spin of a ceiling fan.
    No internet. No emails. No urgency.
    Just life, raw and real.

    Of course, life doesn’t bend so easily.
    We need money.
    We need structure.
    We get pulled into jobs, into deadlines, into expectations.

    But that dream never really left me.
    And in 2015, when I landed in Isla Mujeres, it felt like maybe, finally, I could build something close to it.

    I thought Isla would be my hub.
    A place to launch more adventures, to travel, to explore, to live light and free.

    But it wasn’t meant to be.
    Life had other plans.

    I fell into a relationship.
    Six years deep, and complicated in every direction.

    It ended in late 2021, maybe early 2022, though honestly, endings like that don’t stick neatly to a calendar.

    The healing wasn’t clean either.
    The loss wasn’t just about someone else—it was the loss of a part of myself I had finally found.

    During those years, I had glimpsed a version of me that was more real than I had ever known.
    I believed in myself, in what I could create, in what I deserved.
    I saw my own strength in ways I never had before.
    When it ended, I didn’t just grieve the relationship—I grieved the clarity it had given me.

    At first, I tried to merge what I had found with who I had always been.
    It was messy, hopeful work.
    I lost nearly 50 pounds.
    I trained, hard.
    I moved my body with purpose again.
    I dug deep.

    I was starting to find a groove—a rhythm that felt like mine.

    a vusion of mt desk

    And then, mid-2023, I met Tammy.
    The woman I share my life with now.

    Tammy didn’t fix anything.
    She didn’t rescue me.
    She simply saw me—fully—and gave me room to stand in my own skin again.
    Flawed, creative, saltwater-wired, and endlessly curious.

    With Tammy, I found permission to be the Sam I had worked so hard to rediscover.

    But even with love in my life, something still wasn’t clicking.
    The rest of my world was out of alignment.

    I was still clocking hours on work that drained me.
    Still hustling for survival instead of reaching for meaning.
    Still waking up with a weight in my chest that said, “this isn’t it.”

    I wasn’t living.
    I was surviving.

    And no matter how much love surrounded me, I knew—deep down—that I had to make a change.
    Not for anyone else.
    Not for validation.
    For me.

    To honour the dreams I planted when I was young.
    To finish the journey I started when I walked away from that safe marketing desk ten years ago.

    Starting from here.
    Starting with me.


    The Move That Mattered

    The move wasn’t filmed.
    Too real.
    Too heavy.
    Too damn exhausting.

    But that’s part of the story too.
    Maybe the most honest part.

    There’s a version of moving that looks good on camera—timelapses of boxes stacked neatly, friends laughing while carrying a couch, the golden light of “new beginnings” shining through spotless windows.

    This wasn’t that.

    This was sweat and swollen fingers.
    This was three solo golf cart trips across cracked streets, leaking oil the whole way, knees burning and begging for relief.
    This was loading and unloading until my hands cramped, wondering if I’d even make it through the day.
    Then my buddy Cosne showed up—steady, no questions asked—and for a while, the weight felt a little lighter, the grind a little less brutal.
    But the real shift? That still had to happen on my own.

    I can show you glimpses—cardboard bruised from the weight, clothes stuffed hastily into bins, plants buckled under the heat, the last sad pizza box from the final night in the old place.

    I can show the boxes, the unpacking, the little pieces of “before” making their way into “after.”
    The random receipts from a version of my life that doesn’t quite fit anymore.
    The notebooks half-filled with plans I outgrew without even noticing.

    But the real shift?
    That didn’t happen in the packing.
    It didn’t happen in the lifting or the sorting or the swearing under my breath.

    It happened after.

    It happened when the last box hit the ground and the echo in the new apartment was mine alone to hear.
    It happened sitting outside on the new patio—bare feet on cool concrete, sweat still drying on my skin, heart still hammering from the weight of it all.

    It happened when I realized I wasn’t running anymore.
    I wasn’t clinging to what had been lost.
    I wasn’t trapped by what hadn’t worked.

    I was breathing.
    For the first time in what felt like forever, I was breathing on my own terms.

    And that’s when I knew.

    This wasn’t just a move.
    This was a reset.

    Not loud.
    Not polished.
    Not pretty.

    But real.

    And real is enough.

    packed boxes

    This space has a garden.
    It’s not big or flashy, but it’s enough.

    Enough to feel the sun stretch across my skin first thing in the morning.
    Enough to sit outside with a coffee, barefoot, letting my mind settle before the noise of the day creeps in.
    Enough to watch the tiny anole lizards dart through the foliage, their quick green flashes a reminder that even in stillness, life moves.

    I arranged the plants myself—pots dragged from old places, new greens picked out carefully, a mix of old soul and fresh start.
    There’s something about setting them down, shifting them, making a space feel claimed and alive again.
    It’s not a manicured garden; it’s more of a living patchwork—wild in places, quiet in others, breathing around me.

    Some mornings I catch the sun just right, slanting through the leaves, casting soft shadows across the patio.
    Sometimes there’s just the sound of the wind clipping through the palms, the low hum of the island waking up.
    No headlines.
    No rush.

    Enough to remind me that peace doesn’t come from having more—it comes from creating room for what matters.
    Enough to remember that beginnings don’t always shout.
    Sometimes they whisper through the cracks and the roots and the quiet corners we make for ourselves.

    And here, in this small garden, in this small beginning, I’m learning to listen again.


    Starting From Here

    So this is it.
    No rebrand.
    No reinvention.
    Just a return.
    A return to someone I may have known once upon a time, in flashes and fragments.
    A person I desire—with all my heart, all my stubborn will, and all my worn-out soul—to rediscover again.
    To pull forward the pieces of myself I once trusted, and to find new things still worth learning, worth fighting for.
    To face my fears not with shame, but with a new-found perspective carved out on the backline of midlife, where the waves are slower but heavier, where every choice feels sharper because there’s less time to waste.

    I’m not looking for some dramatic arc.
    No reinvention worthy of headlines or hashtags.
    No curated story of triumph tied up in a bow.
    I’m looking for something simpler.
    I’m looking for truth—raw, unfiltered, mine alone.
    For health—not just in muscle or weight, but in spirit, in breath, in presence.
    For balance—between the hunger for more and the grace to stand still.
    For creativity that feels like oxygen, not obligation.
    For clarity strong enough to quiet the noise when the doubts come calling.

    I’m looking for the version of Sam that’s been there all along—
    quiet beneath the stress, steady beneath the stories, stubborn beneath the scars.
    The version of me who didn’t quit, even when it would have been easier.
    The version who still knows how to trust salt air, deep water, and the messy, beautiful business of trying again.

    This year, I choose to move with intention.
    Not to rush.
    Not to prove.
    But to build slowly, piece by piece, a life and work that reflect who I am—not who I think I should be, or who the world told me I was supposed to become.
    I choose to honour my body, even in its brokenness, even in its betrayals.
    To feed it.
    To listen to it.
    To stop punishing it for being human.

    I choose to tell real stories.
    Stories that don’t need a filter.
    Stories that don’t have a clean ending yet.

    I choose to live the dream I set out to chase ten years ago—even if it looks different now.
    Even if the edges are worn and the road is not the one I mapped out when I started.

    Because it’s still my dream.
    Because I’m still here.
    Because the ocean’s still out there waiting.

    This is my reset.
    This is my backline.
    This is my hand on the board, eyes on the horizon, ready for the next wave.

    And I’m starting from here.